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LOVE ON TOUR: THE RUNWAY SHOW


Sat, Sep 4, 2021 – Sat, Jul 22, 2023

As an actor, musician, and fashion icon, 28-year-old pop sensation Harry Styles has achieved much success in his life. However, his dedicated fan base has continuously proven to be the most rewarding.


If you were to take a look outside a Harry Styles show just minutes before the doors open, you would see long lines of women dressed in colorful boas and glowing cowboy hats, as well as the occasional fruit costume that aligns with his popular hit songs ‘Kiwi’ or ‘Cherry.’ These fans are dressed to impress, hoping to match the Golden Boy or perhaps catch his eye for a few seconds in a sea of hundreds. No matter how far or near the fans sit. They all know that this show is not only a celebration of Styles’ music but a runaway show, allowing them to express their love and creativity from head to toe.



Styles’ second world tour, titled “Love On Tour,” was initially scheduled to begin in 2020 but had to be rescheduled due to COVID-19. However, that did not stop fans worldwide from showcasing their love and appreciation for Harry Styles. From crocheting a replica of his JW Anderson rainbow-colored cardigan worn on The Today Show to creating makeup looks that represent his songs, Styles’ fans created pieces of art that were later worn and showcased during his rescheduled Tour. The hashtag #HarryStylesCardigan on TikTok has even accumulated over 330,000 views!


With Love On Tour having recently concluded fifteen sold-out shows at Madison Square Garden, we’ve witnessed a growing trend of fans sharing videos of their makeup and outfits with creative transitions and remixed sounds. A simple search for ‘Love On Tour’ or ‘HSLOT’ on social media platforms like TikTok and Instagram will even allow future attendees to gain inspiration. Some of the most iconic looks are recreations of Styles’ past appearances, such as his recent Coachella performance, or simple inspiration from his general style that is constantly defying gender norms. From his sparkly Gucci suits to his lace-trimmed dress on the December 2020 Vogue cover, Styles constantly encourages fans to embrace themselves and wear whatever they please, no matter who’s watching. These words of encouragement are also thrown around during his live shows, which are commonly full of women. Love On Tour has become a safe space where fans have no care in the world besides enjoying their time and shouting at the top of their lungs.


Harry Styles is continuing to make his talent and success known, but behind this celebrity is a strong and powerful fan base of women who are changing the typical concert attire and overall attendance. We can’t wait to see what else these unique creators have in store for us next!


Click to see a few looks from Love on Tour!

https://www.tiktok.com/t/ZTRmrn7sJ/

https://www.tiktok.com/t/ZTRmrb8m9/

https://www.tiktok.com/t/ZTRmrbC1v/

https://www.tiktok.com/t/ZTRmrp36W/


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